e-mail Marketing Package

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Why Email Marketing Is Best Marketing Channel in 2020

Business, Online Marketing Tips

Digital marketing has seen dramatic changes over the past several years, and there is a common misconception that email marketing is not as effective as it used to be. Some believe that modern email marketing recipients, inundated with spam and low-value content, ignore their messages more often than they open them. While spam is bothersome for the majority of email users, the reality is that email is still the most powerful form of digital marketing.

HERE’S A QUICK SUMMARY:

• Email Marketing – The King of Marketing Channel
• Modern Email Marketing Trends
• Email Marketing vs. Social Media
• The Future of Email Marketing
• Automation in Email Marketing
• Email Marketing Tips
• The Five Best Email Marketing Service Providers

Social media is arguably the most influential innovation in recent years, and billions of people all over the world log into at least one social media site every day. The surge in social media use encouraged businesses to establish presences on these sites to engage with customers and potential customers in more meaningful ways. Social media marketing can indeed be and has been tremendously successful for some companies, but it’s a mistake to believe that it is the best avenue for reaching your customer base. 

Modern Email Marketing Trends

Findings from OptinMonster studies report that 58% of people check their email first during any given day before anything else, including social media profiles and app notifications. People who check their email before any other digital communication outlook are generally more goal-oriented than people who look to social media before anything else. They want to find the best deals, promotions, and information available. 91% of consumers surveyed reported they check their email at least once per day.

IF YOU WANT TO UNCOVER THE POTENTIAL VALUE OF YOUR EMAIL MARKETING CAMPAIGN,

You should know some of the most common successful email marketing trends and capitalize on them. First is basic segmentation. Instead of sending the same materials to your entire mailing list, it’s vital to first segment your recipients. You can do this by interaction quality, interaction frequency, or past interactions. For example, you could develop different email marketing materials for customers who completed transactions and those who abandoned shopping carts or clicked away before converting.

Another crucial trend is the move away from desktop-based email to mobile. More people than ever use a mobile device to browse the web, make purchases, and interact socially. They are also checking their email on mobile devices more frequently than ever. After segmentation, mobile optimization is the second most relevant trend in email marketing today. It’s important that your emails display clearly on all devices, so take time to consider how your materials appear on desktop and mobile screens and adjust accordingly.

List cleansing is another essential trick for making the most of your email marketing efforts. List cleansing, as the name suggests, involves removing email recipients who do not engage with your brand or who do not open your emails. This should only be an occasional process. For example, a customer who hasn’t opened your last several emails may still find value in your next message. On the other hand, a customer who hasn’t opened a single one of your email messages for over a year may not use the email account anymore, or your messages may have found their way into the recipient’s spam filter.

Message rationalization is another one of the most important trends in modern email marketing. Customers are more likely to find value in messages tailored to their individual preferences and past interactions with your brand rather than generic messages designed for impersonal mass appeal. There are countless tools you can use to add personalized touches to your email messages, and this can create more valuable interactions for the recipients on your mailing lists.